aBOUT us

AN ENDURING TRADITION FOR PERFECTION

Deira Group of Companies set its footing in UAE as ‘Deira Trading Center L.L.C’ by the year 1981 after getting emerged in 1970’s in city of Karachi, Pakistan under the name AR industries, later on our manufacturing Unit was established in 1987 with the name of Al Sahir Garments Industry LLC.

ROOM LINEN

BED LINEN

BATH LINEN

F&B LINEN

ALL FABRICS

Table Linen

Napkins

General Products

Its Our Own Flows

Our Products

Room Linen

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Bed Linen

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Bath Linen

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Our Range of Products Include:

INNOVATION DEEPLY IMBIBED IN OUR CULTURE

Vision

Our vision is to be the market leader in the Textile & Garment Manufacturing Industry and be the most sought after exporter of Luxury and Comfort Products across the world

Values

Deira Group of Companies is an organization with a strong set of corporate values. Our values define who we are and what we do. Our values govern our processes, no matter what products we design and for whom.

Mission

We continuously go to unparalleled lengths to ensure that the fabric used to manufacture all our products is of the highest quality by industry and market standards, passes all stringent manufacturing tests and is always produced in the eco-friendly conditions.

A BENCHMARK FOR STRONG VALUES

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BedRoom

We deal with a wide range of products in the textile industry, particularly catering to the hospitality sector. We understand the need and requirement of supreme quality textiles, linen and garments in the hospitality sector. We also understand the ever-changing trends and preferences. Innovation is hence deeply imbibed in our culture. We offer textile products that are comfortable yet offer aesthetic appeal. Whether you are looking for uniforms or home textile products for your esteemed guests or other general textile products, you will see these basics in each and every product manufactured by us. Our brands include Mercury Collection (Established 1871), Home Choice, Linen Worth & Safari.